Being a responsible insurer

Our mission is to make insurance more accessible: improving product accessibility and inclusivity of our products.

In different countries, we extend the risks covered by our guarantees, writing our contractual documents in a language that everyone can easily understand, and developing personalised assistance and prevention services. Our distribution partners continually help us to design new offers aligned with current needs, and to improve customer experience thanks to a more fluid insurance process.

We were one of the first insurers to make creditor insurance more accessible to private individuals in France. In 2024, as part of our “Atout Emprunteur” contract distributed by BNP Paribas’ bank branches, more than 99% of the creditor insurance applications we received were accepted and led to an insurance proposition.

Committed to providing the best possible support to the most vulnerable people, BNP Paribas Cardif launched a Social Action Fund intended to our clients who are in a situation of fragility.

Our approach as a responsible insurer

BEING AN INSURER TRUSTED BY OUR PARTNERS AND
THEIR CUSTOMERS BY BEING MORE

Inclusive, by expanding the risks we cover and making our contracts more understandable;
Sustainable, by accompanying our partners in redesigning positively their offers and fueling their own sustainability strategy;
Protective, through our high standards of business conduct, ecosystems of services and prevention programs.

PURSUING ESG OBJECTIVES FOR THE BENEFIT OF ALL
OUR STAKEHOLDERS

Promote diversity, equity, and inclusion within the company and favour daily engagement;
Support research on overweight and prevention activities led by NGOs;
Support research on rare diseases to better understand these and cover them more efficiently.

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