May 18, 2022

Integrating platformization in our distribution model

This new market trend is called “platformization” and it is changing the way we offer insurance because we need to fit more smoothly in the digital customer journeys of our partners. In order to ride this wave, we offer plug & play and customisable interfaces to match the requirements of our new digital distributors. BNP Paribas Cardif need to adapt our distribution model to the disruptions introduced by ubiquitous digital platforms, which have become a key initial touchpoint for consumption of all types of goods and services.


BNP Paribas Cardif supports several projects to facilitate the distribution of its insurance in the world: 


Check.24, Mortgage insurance just got easier

BNP Paribas Cardif has teamed up with Germany’s leading comparison platform to distribute mortgage insurance products through a new channel. Borrowers can now insure their home loans directly on the Check24 digital platform and benefit from protection against all life’s major risks (death, disability, cancer, unemployment), enabling them to move forward with their property acquisition plans with peace of mind. This partnership makes mortgage insurance easier to buy and use through a simple and quick digital pathway.



Neon offering accessible protection products and services for their clients

BNP Paribas Cardif signed an exclusive partnership with Neon, one of the main fintech in Brazil, to help them enter the insurance market. The insurer build a full protection program, which will feature much more than insurance coverage, but an aggregated ecosystem, with digital services. These will be accessible from day one of purchase for Neon’s customers. In addition, it is an opportunity to strengthen the purpose of both companies, providing Neon customers with access to insurance products that will protect them from unforeseen events and help them to look to their future with confidence.


Backmarket insuring refurbished devices

Consumers are increasingly motivated to reduce the environmental impact of their purchases. Four out of five consumers in France say they would consider buying a pre-owned device or keeping their own device longer. BNP Paribas Cardif have teamed up with Back Market, the first marketplace for refurbished devices, and the insurtech bolttech (formerly i-surance) to launch an eco-responsible insurance offer for smartphones, tablets, and laptops. This product covers refurbished mobile devices against everyday risks such as breakage, rust, or theft but also covers accidental damage or damage due to negligence. By placing priority on repairs, we actively promote the circular economy. This offer is available in France, in Spain, in Germany, in Belgium, in Netherlands, and in Italy. This new partnership is in line with the ambition to develop customisable plug & play interfaces and positive impact products.


Cardif Pinnacle enters strategic pet insurance deal

The global pet insurance industry is expected to grow significantly. Cardif Pinnacle, pet insurance specialist subsidiary of BNP Paribas Cardif, has responded to this opportunity by signing a strategic pet healthcare alliance with platform design specialist JAB. Cardif Pinnacle has built a leading pet insurance business that provides solutions to partners and pet owners with a focus on innovation and scalability. This strategic partnership follows JAB’s recent acquisitions of several leading U.S. pet insurance businesses, expanding its global pet insurance platform. With this strategic alliance, the two partners are ideally positioned to become a leader in the expanding pet healthcare industry.



Integrating AppleCare Services in our insurance offer

With its partners Orange and Boulanger, BNP Paribas Cardif worked to integrate AppleCare Services in his insurance offer that protects smartphones against everyday risks. Together they have initiated a long-term partnership with Apple. Their customers now have access to additional protection and support for their iPhone with no increase in rates. For instance, they can take advantage of dedicated support by an Apple expert for any question about the iOS, iCloud, or apps available on the Apple store. They can also get a replacement battery if their phone starts showing charging deficiency. Finally, if their iPhone requires repair, in the event of a claim, they can either follow the initial customer journey or go to an Apple store and ask Apple experts to repair the phone with original Apple parts.



-> Consult BNP Paribas Cardif 2021 Business Report